亚马逊检测到滥用变体如何处理？附超有效卖家申诉模板分享

亚马逊平台的监管越来越严格，卖家们在了解亚马逊变体的合并与拆分操作后，也应该注意规避亚马逊变体滥用的行为，避免在无意之间出发违规审核，影响账户销售权限。

那么，什么行为属于违规使用变体?如果不小心触发变体滥用的审核，卖家又该如何处理?

今天小编就带大家一起来看看吧~

一、 常见的亚马逊变体滥用行为

领星ERP小编为卖家朋友圈们整理出来以下8种常见的变体滥用行为，卖家朋友们也可以通过阅读亚马逊卖家中心的《ASIN创建政策》了解更多有关变体合规和违规的说明。

将完全无关的产品绑在一起。

重复为一样的产品创建多个Listing。

手动添加原本不存在的属性作为变体属性。

更改父商品的商品详情页面，导致父商品与子商品属性不匹配。

将老Listing翻新，变成一个全新的Listing享有新Listing的流量扶持等优势。

将在售的Listing与毫不相关的僵尸Listing绑定，“二次利用”僵尸Listing的评论。

在父体中添加完全不相关的子体，以利用父体的排名和review，为其它产品获得更多销量。

将新的升级版产品以子体的形式放到旧版产品的变体组中，新ASIN挂靠老Listing蹭流量。

二、 亚马逊滥用变体的后果

通常，当亚马逊发现卖家错误使用变体，会先采取警告手段，通过后台绩效或是邮件提醒卖家不要滥用变体，并纠正违规Listing。但有时亚马逊会跳过警告这一步，直接将违规滥用变体行为的Listing下架。

如果亚马逊卖家继续滥用ASIN或ASIN变体，亚马逊将直接暂停卖家帐户的销售权限。卖家可以提出申诉，但倘若亚马逊不接受你的申诉理由，那么该违规账户可能会被永久关闭。

三、 被判定亚马逊滥用变体，卖家应该怎么做?

如果卖家因变体滥用导致卖家账号被暂停，此时需要做的第一件事就是查看违规的Listing，找出具体触发绩效通知的直接原因，先将违规的行为纠正，并以【发生的问题+导致的原因+解决的办法+日后规避的计划】的格式撰写POA进行申诉。亚马逊卖家可以参考一下步骤完成申诉：

1. 找到触发变体违规的根本原因

首先弄清楚具体是什么原因触发了变体违规，以及哪些ASIN有违规行为。如果不清楚具体的变体/ASIN违规原因，亚马逊卖家可以检查账户内的所有变体/ASIN，参照政策指南以及上文列举的违规行为逐一排查。

2. 及时纠正违规的变体操作

在弄清楚了具体的违规原因之后，先将所有的滥用行为纠正，保证帐号已经没有变体滥用的情况，同时，将所有的纠正行为记录下来，作为“解决办法”在POA中体现。卖家在提交申诉之前，一定要确保已经修正了所有的Listing。

如果确定自己没有任何违规，属于亚马逊误判的话，可以将检查每一个变体/ASIN的过程和结果以及对比变体/ASIN创建政策的完整说明作为POA提交给亚马逊以申请恢复销售权限。

3. 书写行动计划(POA)，提交申诉。

亚马逊卖家在变体滥用的申诉过程中，需要根据已经出现的问题，已经采取的措施以及未来的行动计划，撰写行动计划即POA，来明确自己将怎么解决这个问题，并确保这种情况不再发生。卖家需要具体说明已经采取了哪些步骤来纠正和确保未来Listing的质量。

同时，为了让申诉能在最短的时间内得到响应，建议卖家的POA文件不要太长，并且通过格式的排版，提供更好的阅读体验，提高内容的可读性。

四、 亚马逊滥用变体申诉模板

Dear Amazon performance team,

We received your notification about that our selling privilege was removed due to we misusing the ASIN variations and we have not sent you an acceptable plan to address the problem with our account, but actually, we did take actions to resolve the problem after receiving your warning, and email you about that; on XXXX/XX/XX, we received your respond about that you appreciated our effort to comply with Amazon selling policy.

The following are the detail and POA that we made to resolve the problem and prevent misuse ASIN variations similar violation in the future, please kindly check it, we promise that we did not let this issue happen again in the future;

— Adding children products that are not true variations of the parent product

— Changing the patent product’s detail page so it does not match the children.

The issue that caused the complaints:

Our mistake is that we used the clothes category to upload our goods for phone accessories, due to we cannot choose color variations from the phone accessories category. This mistake was made by our new staff who just worked at our company for a week.

Immediate Actions we took

1, our sales manager checked all our on-line listings one by one, anyone which has been violated the rules of Amazon has been removed, please kindly check some details as follows：

We listed only 数量 ASIN here, but we total deleted about 数量 ASIN from our inventory, we are sure there is no mistake at our variations now;

To prevent similar violation in the future, we will follow the ASIN creation Policy, we learn ASIN Creation Policy again:

Matching our products to existing products in the Amazon catalog helps drive high-quality customer experience. Matching to an existing product instead of creating a duplicate listing allows we to more fully benefit from buyer interest and traffic for that product,

The following prohibited practices are a misuse of variations ( also known as parent-child relationships). I create a negative customer experience and can result in our ASIN creation or selling privileges being temporarily or permanently removed

l Adding children that are not variations of the parent product;

l Changing the parent product’s detail page so it does not match the children;

l Adding multi-pack children by bundling two or more of the same manufacturer products, such as bundling two three-packs to create a package quantity of six.

Multi-pack children must be packaged by the manufacturer. If a customer wants to buy two or more of the same product, they can select that quantity for purchase.

Here are things to keep in mind to help ensure we create the relationship correctly:

1. Parent/Child Relationship

Every variation relationship includes a parent and a number of unique children. The parent can be thought of as a non-buyable “umbrella” which connects the different variation of children. When you create a variation relationship, you use a parent SKU as this umbrella for your products. The parent SKU should represent the core product. Do not include any child-level information (size, color, UPC) on the parent SKU.

2. Variation Themes

Variation themes are the way that Amazon systems determine how a set of products varies. The theme is set only on the parent and all children must have valid values for the attributes corresponding to the parent’s theme. Examples of variation themes include Color/Name, Size/Count, Color, Style, Scent, etc.

The relationship we create is a relationship between your specific SKUs. When you submit your product information, Amazon will use the relationship information that you provide in connection with the information provided by other sellers of the same products to determine the specific relationship that is presented to customers. This means that the information displayed on the site may vary from your submitted relationship. The SKUs in your inventory however will reflect the most recent information you submitted, regardless of how the products are displayed on the site.

Our plans to prevent adding children products that are not true variations of the parent product, we make some plans as follows :

1. Train our employees Amazon ASIN Creation policy, make sure they are familiar with Amazon policy, and before uploading a new listing on our stores, our sales manager will check all the contents especially the true variations of the parent products;

2. Before upload a listing on Amazon, we will have to make sure the Parent/Child relationship, full check if this catalog support variation or not, if it doesn’t support variation, we will upload these listings one by one instead of adding children products that are not true variations of the parent product;

3. We will only use the correct same variations when creating parent/child relationships. Our sales manager will check this each week for all our online listings. Any listings will be removed once they were found in the invalid listings or variations to product detail page or violated other Amazon policies or rules;

4. We will follow the ASIN Creation Policy in the future, we will arrange employees to learn and have a test for this policy every week to make sure that this issue will not happen again.

5. Designed our new policy, our sales manager will supervise our future selling, the sales manager will check each new ASIN every day for a double check to be sure no ASIN violates any rules of Amazon.

We promise that we will follow Amazon’s policy in the future, meets Amazon’s every metric and selling policy. Please kindly consider reinstating our selling privilege.

Thank you so much

以上就是小编为大家整理的有关亚马逊变体滥用的常见行为，以及解决办法。亚马逊运营已经步入严格监管的阶段，卖家们不仅应该了解合规的运营操作，也应该掌握触发违规后的操作步骤，以便能尽快恢复销售权限。