外贸开发信怎么写？附回复率超高的外贸开发信模板！

If you’re like most executives, you know how frustrating it can feel to have your time wasted.

Our software changes that, freeing up as many as 10 hours each week for clients like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell.

If you’d be willing to give me just ten minutes of your time, I’ll show you how you can achieve the same with our innovative platform. What’s the best time to connect next week for a personalized demo?

外贸开发信公式2：Problem-Agitate-Solve（PAS）

Problem —— 找出一个痛点

Agitate —— 搅动/煽动那个痛点

Solve —— 提供解决方案

PAS没有提供将来的美好景象，而是直接说出从A点到B点道路上的危险，并解释了你的产品是如何成为他们获胜所需的武器。

工作原理：因为疼痛比快乐更有动力。人们希望避免麻烦，问题和不必要的负担。

开发信示例：第1段是Problem，第2段是Agitage，之后的是Slove。

Hi Cooper,

I noticed on your careers page that you are looking to hire a Sales Development Rep to diligently keeps track of their activity in Salesforce.

I would love a few minutes to discuss how [my company] removes this burden.

[my company] helps clients like [client A], [client B] and [client C] to aggregate and automatically sync activity data in Salesforce.

This means:[benefit A][benefit B][benefit C]Would you be open for a call next week to see how [my company] could help your team?

外贸开发信公式3：But You Are Free

你现在正在看的这个开发信公式是最有效的说服技巧之一。But You Are Free的意思其实是说：你是100%有选择做或不做的自由。具体来说就是：你先提出请求，然后告诉潜在客户你有自由去做想做的事。

工作原理：如果你给某人一条出路，这会使他们说“是”的机会增加一倍。 这项实用的说服策略得到了超过22,000人42项心理学研究的支持。

开发信示例：内容省略，但后面的都是BYAF

Hi [prospect name],

blablabla.

My request: tweet our article to your community. I would make a world of difference to us if you helped us to get off the ground.

Here’s a quick tweet link.

If you’d rather not, I understand. I appreciate you reading this far!

外贸开发信公式4：Star-Chain-Hook

Star —— 一个大想法

Chain —— 一系列事实，来源，原因和利益

Hook —— 一个号召性用语

通过一个引人注目的开场白来介绍你的想法。然后创建一系列的支持事实，来源和利益，以建立可信度并将注意力转化为客户自己的利益或好处。然后，通过号召性用语（call to action）来使他们上钩，以便轻松完成下一步的跟进。

它的工作原理：这个外贸开发信公式中的关键元素是Chain。你需要去从不同方面证明你所说的论点，这样你才可以更好地说服潜在客户坚持下去。

开发信示例：第1段是Star，第2段（包括PDF链接）是Chain，第3段是Hook。

Good afternoon [name],

Small business, Fortune 100 companies, government entities and nonprofit organizations all have one thing in common: they save a whole lot of time and money by using [product name].

Check out some of our case studies to see for yourself. I’ve also included a couple of links that provide more information about the product